Everything in 99, and I mean absolutely everything you went shopping for back then had a name that ended "2000". The new Vax2000 - supercool. Windows 2000 - awwwwesome!
Today though, commercialism is all about egotism and narcissism - ipod, iphone, ieverything. YOU are the most important thing in today's times, so the iphenomenon works very well indeed.
Back then, everyone had these mental dreams about the new era - personal jetpacks, flying cars, immense computer storage that you could lose down the back of the sofa, touch screens... Although somewhat weirdly, come to think of it, they're already doing those, aren't they! That's food for thought...
I remember for many years thinking "Wow. I'm going to be FOURTEEN when the Millennium hits. That's SO OLD!" (Yes, it always had a capital M. It was THAT big a deal.) In the end, my Dad was going to bed early so I wound up watching the neighbour's fireworks across the estate by sitting on the windowsill of my bedroom - not much, but that was my 2000. His Lordship didn't fair too well either, having spent his trying to whip up enthusiasm at a rather wet gig - but everyone remembers where they were when the clock hit midnight!
Where did it all go?!
We'll not have another opportunity like that for a very, very long time.
Welcome to a whole new decade, people.